Zipcar launches car-sharing service in Denver

Car-sharing service Zipcar is launching in Denver.
The announcement furthers a trend that has seen multiple car-sharing services launching in Denver in recent years.

"The city of Denver has long been a leader in sustainability, so we're thrilled to now bring our 'wheels when you want them' to the Mile High City," said Mark Norman, president of Zipcar.

According to Norman, more than 30 Zipcars can be reserved from a minute up to a year in advance, for as short as an hour or for multiple days.
Seven Zipcars will be parked in curbside spots in the downtown area. In addition, other Zipcars will be parked at centrally located private lots and garages throughout the city and Denver International Airport.
"We are very excited to welcome Zipcar to Denver," said Jose Cornejo, manager of Denver Public Works.

Among the cars available are the Ford Escape, Toyota Prius and Mazda 3 Hatchback.
Car sharing has recently been gaining momentum in Denver, as well as the nation. eGo CarShare came to Denver in 2009, about the same time as Evergreen-based Occasional Car. Car2Go came to the city in June.
With the launch of Zipcar on Thursday, the firm now provides service both in Denver and Fort Collins.

Source: The Denver Post, by Howard Pankratz, August 1, 2013